Facebook in partnership with WHO has launched a campaign called ‘Together Against Covid-19 Misinformation’, which had been earlier on announced by Facebook last month.
The campaign will roll out to people in English and French across Kenya, South Africa, Zimbabwe, Zambia, Uganda, Rwanda, Nigeria, Senegal, Cote d’Ivoire and DRC.
Facebook will have a series of graphics showing how to spot false news on Covid-19.
The campaign will work towards; promoting authoritative information about Covid-19, removal of false vaccine claims, reducing distribution of inaccurate health information and informing people about effective vaccine delivery.
“Ensuring users are getting authoritative information about Covid-19 vaccines is just some of the vital work we are doing here at Facebook. During the Covid-19 pandemic and beyond, we’ll continue working with industry experts and people on our platforms to ensure we’re aggressively tackling misinformation and giving people additional resources to scrutinize content they see online, helping them decide what to read, trust and share.” said Aida Ndiaye, Public Policy Manager.
According to Facebook, this platform will give people more transparency around their Remove, Reduce and Inform strategy. It will also give people an outline of the community standards and the steps taken to combat false news around global events such as Covid-19, elections and climate change.