He became the first chief impact officer of BetterUp, a company that combines coaching and computing to sharpen the mental fitness of employees on Tuesday.
According to chief executive Alexi Robichaux, as a member of the BetterUp team, the prince will champion the importance of maximizing human potential worldwide.
“I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” said Prince Harry in a BetterUp blog post.
BetterUp ranks itself as the global leader in mobile-based coaching, counseling, and mentorship. The beginning platform of BetterUp combines behavioral science, artificial intelligence, and human coaching to optimize personal growth and professional development.
BetterUp was founded in 2013 and the company has grown to more than 270 employees and a network of some 2,000 coaches. A list of the company’s starts up clients included NASA, Chevron, Mars, Snap, Warner Media, and Genentech.
According to BetterUp, the demand for coaching focused on employee well-being and development has grown significantly.
“Self-optimization is not about fixing something that is broken. It is about becoming the best version of ourselves, with whatever life throws at us. Someone who is ready for the next challenge and can meet setbacks with courage, confidence, and self-awareness.” Said Prince Harry.
The new development comes amid a fallout with his family back in Britain. Harry together with his wife Meghan and son Archie left Buckingham Palace and moved to California to fend for themselves after stepping down from royal duties.