NAIROBI, Kenya, Nov 16, 2022 — ASUS, a global technology leader renowned for continuously reimagining today’s technologies for tomorrow, today unveiled the 2022 Expert series, a broad portfolio of business products that delivers the ultimate reliability, flexibility, and enterprise-grade security.
The comprehensive range includes the new ExpertBook B7 Flip (B7402FBA), ExpertBook B5 Flip OLED (B5302FEA), ExpertBook B3 Flip (B3402FEA) and ExpertBook B1 (B1400CEPE).
New flagship ExpertBook laptops, offer productivity in sleek and flexible packages, providing the high-performance experience and durability needed in every workplace — whether in the boardroom, the office, the classroom, on-the-go, or in retail and healthcare environments.
KEY POINTS
- ASUS is doubling down on delivering solutions for business users in enterprises, SMBs, education, retail, healthcare, and other markets
- Expert-series products offer high performance, flexibility and reliability for remote and hybrid working, featuring 12th Generation Intel® processors
- Also includes new 14″ ExpertBook B7 Flip that comes with a built-in smart card reader that can be used as a secondary ID check for enhanced identity security.
[Simplice Zaongo, Country Manager] said: “The workplace has changed, and it’s up to business owners, executives, educators, retailers, and other workers to decide its future. These users are forging the new future of work, and they need tools that work invisibly, reliably, and seamlessly day after day. ASUS is known for innovating highly reliable and durable devices for the consumer and gaming markets. Now, with the Expert-series portfolio, we are setting a new standard for the commercial PC market to enable businesses to define their new work style — whatever that might be — with elite performance, premium craftsmanship, durability and enterprise-grade tools.”
ExpertBook B7 Flip: Work unbounded, excel without limit
ExpertBook B7 Flip (B7402FBA) is the ultimate tool for mobile and flexible working, with outstanding performance and Intel vPro® support that comes with a built-in smart card reader that can be used as a secondary ID check for enhanced identity security. With up to 11 hours of battery life, ExpertBook B7 Flip enables businesses to work anywhere and any way they want with a high-speed, personal secured network to reduce interruptions and risks associated with using public WiFi networks. ExpertBook B7 Flip has a magnesium-aluminum alloy design that is light and thin yet durable, with the ErgoLift hinge enabling it to flip by 360° so it can be used as a traditional laptop configuration, as a tablet, or anything in between. The hinge is tested for more than 30,000 open/close cycles. The laptop features a 16:10 touchscreen, magnetic ASUS stylus, the exclusive ASUS NumberPad, biometric login including facial login and fingerprint sensor, and ASUS PrivateView mode — which fades the screen at a 45° viewing angle — along with comprehensive I/O connectivity including support for up to three external displays.
ExpertBook B5 Detachable: Power to turn your business world
ASUS ExpertBook B5 Flip OLED (B5302FEA) is built for business success in style, with a 360°-flippable touchscreen and stunning OLED panel for ultimate flexibility. It’s set for serious travel with amazing all-day battery life and is engineered with many cutting-edge technologies to improve your on-the-go work efficiency. These include an up to 12th Gen Intel® Core™ processor with Intel® Arc™ A350M discrete graphics, AI-powered noise cancelation, and dual-SSD RAID support. ExpertBook B5 Flip OLED is also packed with features to protect your privacy and business data, including a built-in fingerprint sensor and TPM 2.0 chip.
The ASUS Expert advantage
Every business has different needs and each is charting its own path in today’s hybrid, remote and in-person workflows. ExpertBook laptops support the future of work with reliable, durable designs delivering high-performance computing with up to 12th Generation Intel® Core™ i7 processors; Intel vPro® support; enterprise security and features for collaboration; EPEAT and Energy Star certifications; ASUS Two-Way AI Noise Cancelation for clear voice communications; a physical webcam privacy shield; and support for the latest Intel WiFi 6E connectivity to level-up video conferencing. To propel small businesses, educators, and enterprise users as they navigate busy, challenging workdays, the comprehensive Expert portfolio provides:
- Durability and reliability: Expert-series products are designed to deliver ultimate reliability, sturdy craftsmanship, reinforced construction, and sustainable materials, creating products that surpass both stringent ASUS durability tests and MIL-STD 810H US military standards to withstand hours and days of constant use. Robust, enterprise-grade security features support seamless operation and protect users’ priceless work and data, featuring TPM 2.0 security, a Kensington Lock slot, a physical webcam shield and more.
- Flexibility and agility: The Expert series includes configurable laptops, giving businesses the durability, computing power and reliability they need for non-stop daily use and team collaboration and any future work. For returning to the office or home office, businesses can choose from an array of ExpertBook laptops, and they can equip their team with ExpertBook B7 Flip or ExpertBook B5 Flip OLED laptops for mobility and hybrid working.
- Simple manageability: Remote management tools including ASUS Control Center[i], Intel vPro® processors, and the MyASUS app make the Expert series easy for businesses to manage and maintain for the entire workforce, wherever they may be.
Availability & Pricing
ASUS Expert-series products will be available in Kenya before the end of this year. Please contact your local ASUS representative for further information.
Press Contacts
Norah Thuo: [email protected]
Duncan Njue: [email protected]
[i] ASUS Control Center is optional and its availability varies according to country. Please check with your local ASUS retailer for details.
