Affiliate programs in Kenya let individuals and businesses earn commissions by promoting products or services online. You get paid when someone clicks your referral link and makes a purchase or signs up for a service.
Popular affiliate platforms include Jumia, Kilimall, Travelstart, and Amazon Associates. Local programs like Truehost, Kenya Web Experts, and E-Mart also offer solid options.
Comparison Table: Top Affiliate Programs in Kenya
| Program | Category | Commission Rate | Payment Mode | Local/Global |
|---|---|---|---|---|
| Jumia | E-commerce | 2% – 13% | Bank Transfer | Local |
| Kilimall | E-commerce | Up to 8% | Mpesa | Local |
| Travelstart | Travel | Up to 50% | Bank Transfer | Local |
| Amazon Associates | Various | 1% – 10% | Bank (via Payoneer) | Global |
| Truehost | Web Hosting | Up to 25% | Mpesa | Local |
1. Jumia Affiliate Program
Jumia is Kenya’s largest online retailer. Its affiliate program offers tiered commissions from 2% to 13%, depending on the product category. Signing up is free, and you get access to marketing tools, banners, and tracking dashboards.
2. Kilimall Affiliate Program
Kilimall pays up to 8% commission on sales generated from your link. It’s a great local alternative with a familiar brand and fast delivery network. Payments are usually made via Mpesa once a threshold is reached.
3. Travelstart Affiliate Program
This is ideal if you have a blog or site focused on travel, lifestyle, or leisure. Travelstart pays high commissions for flights, hotels, and packages some up to 50%. You’ll earn every time someone books through your link.
4. Amazon Associates
While global, Amazon’s affiliate program is accessible from Kenya. You’ll need a Payoneer account to receive payments. Commissions are modest, but the variety of products makes it a flexible option for bloggers and YouTubers.
5. Kenya Web Experts
This affiliate program focuses on domains, hosting, and web services. If you serve entrepreneurs, startups, or freelancers, this is a great match. You can earn 10–15% on each sale, and it’s a trusted brand in the region.
6. Truehost Kenya
Truehost offers up to 25% commission on web hosting and domain purchases. The affiliate dashboard is easy to use and payment via Mpesa makes it very convenient for Kenyan affiliates.
7. HostAfrica
With competitive commission rates and high-quality services, HostAfrica appeals to tech bloggers and developers. Their affiliate tools make it easy to track clicks and conversions.
8. E-Mart.co.ke
E-Mart is an online supermarket offering 5% commission on items bought through your link. It’s perfect for content creators in lifestyle, food, or parenting niches.
9. KLM Affiliate Program
KLM lets you earn by promoting flights booked via their platform. Great for affiliate marketers in the travel industry. Their dashboard and banners are professional and easy to integrate.
10. Dancom Tours
This Kenyan travel company provides an affiliate setup for influencers and bloggers to promote safaris, trips, and hotels. A strong option if you want local travel partnerships.
11. HostFiti Website Builder
Targeted at small businesses and bloggers, this affiliate program gives commissions on subscriptions to HostFiti’s site builder platform. Perfect for tech or digital marketing bloggers.
12. DomainRacer
Another hosting company with a decent payout. Known for its uptime and low-cost services, DomainRacer works well for tech-savvy audiences looking for affordable hosting solutions.
13. Collanet Africa
This is a smaller but growing affiliate platform in Kenya. It focuses on digital products, e-books, and learning platforms. Their program is beginner-friendly with good support.
14. iPay Africa
Affiliates earn by promoting iPay’s payment gateway services. A good pick for fintech content creators targeting SMEs and online stores in Kenya.
15. Sage Kenya
If your audience includes business professionals, Sage’s affiliate program is a solid option. You promote accounting and business tools with recurring commission potential.
How Do You Succeed in Affiliate Marketing in Kenya?
1. Choose the Right Niche
Focus on affiliate programs that match your content and audience. For instance, a food blogger might partner with E-Mart or Jumia’s kitchen category.
2. Use Multiple Channels
Don’t just rely on your blog. Use YouTube, TikTok, WhatsApp, Facebook, and email newsletters to spread your links.
3. Create Value-Driven Content
Write product reviews, tutorials, comparisons, or best-of lists. Make your content helpful, not pushy.
4. Track and Optimize
Use tracking links and monitor performance through your affiliate dashboard. Double down on what works and tweak what doesn’t.
5. Focus on Local Brands
Jumia, Kilimall, and Truehost are easier to promote in Kenya due to brand familiarity and local payment options.
FAQs About Affiliate Programs in Kenya
Can you start affiliate marketing in Kenya with no money?
Yes. Use free tools like blogs on Blogger, free websites, or social media to start. No capital is required to join most affiliate programs.
Which is the best affiliate program in Kenya?
Jumia and Truehost are among the most profitable due to brand recognition and high commission rates.
How do affiliates in Kenya get paid?
Most programs pay via bank transfer, Mpesa, or Payoneer, depending on the platform.
Do you need a website to join?
No. Many programs accept social media influencers, YouTubers, and email marketers without websites.
Is affiliate marketing legit in Kenya?
Yes. It’s legal and widely used by influencers, bloggers, and marketers. Just follow program guidelines and disclose affiliate links when needed.
