What Is an Application Letter?
An application letter is a formal document sent by a job seeker to express interest in a specific position. It introduces the applicant, outlines key qualifications, and signals a willingness to contribute to the company.
In Kenya, application letters often accompany a CV and must follow a formal structure. The tone should be polite, the content focused, and the formatting clean and professional.
| Section | Details |
|---|---|
| Length | One page (250 – 350 words) |
| Salutation | Dear Sir/Madam or Hiring Manager’s Name |
| Language | Formal and concise English |
| Customization | Tailored to the specific job description |
| Reference | BrighterMonday Kenya |
How to Format Your Application Letter in Kenya
1. Start with Your Contact Details
- Full name
- Phone number
- Email address
- Location or postal address (optional)
- Date of writing
2. Include the Employer’s Details
- Hiring manager’s name (if known)
- Company name
- Office address
3. Use a Proper Salutation
Use “Dear Mr./Ms. [Last Name]” if you know the recipient’s name. If not, “Dear Hiring Manager” or “Dear Sir/Madam” is acceptable.
How to Write the Body of the Letter
4. Introduction Paragraph
Begin by stating the role you’re applying for. Mention where you saw the job advertisement. Express your interest in the position clearly.
Example: “I am writing to apply for the Marketing Assistant position as advertised on BrighterMonday. I am confident that my skills in digital marketing and content creation make me a strong candidate for this role.”
5. Middle Paragraph(s)
These paragraphs are where you highlight your skills, experience, and achievements. Use specific examples. Mention tools, platforms, or certifications relevant to the role.
Example: “At XYZ Media, I grew their social media following by 40% in six months. I also designed email campaigns that improved engagement rates by 20%.”
6. Closing Paragraph
Reaffirm your interest. Show enthusiasm. Mention your availability for an interview. Thank the employer for their time.
Example: “Thank you for considering my application. I am eager to contribute to your team and welcome the chance to discuss my qualifications in more detail.”
7. End with a Signature
- Close with “Sincerely,” “Kind regards,” or “Best regards.”
- Add your typed name below the closing
- Sign the letter if submitting a hard copy
Tips for Writing an Application Letter in Kenya
- Customize your letter for each job
- Keep sentences short and active
- Use keywords from the job description
- Quantify achievements where possible
- Avoid clichés and empty phrases
- Proofread thoroughly
Common Mistakes to Avoid
- Using a generic template for every job
- Repeating your CV word-for-word
- Overusing technical jargon
- Leaving typos or grammar errors
- Being too vague about skills or achievements
Sample Application Letter Format (Basic Template)
[Your Name]
[Your Phone Number]
[Your Email Address]
[Date]
[Hiring Manager’s Name]
[Company Name]
[Company Address]
Dear [Hiring Manager/Sir/Madam],
Re: Application for [Job Title]
I am writing to express my interest in the [Job Title] position as advertised on [Source]. I hold a [Degree or Diploma] in [Field] and have over [X years] of experience in [Industry or Role].
At [Previous Company], I [mention key responsibility or achievement]. This role helped me develop skills in [mention skills], which I am eager to bring to your team.
I am enthusiastic about the opportunity to work at [Company Name], especially because of [mention something about the company]. I look forward to the chance to discuss how I can support your objectives.
Thank you for your time and consideration.
Sincerely,
[Your Name]
Frequently Asked Questions
How long should an application letter be in Kenya?
It should be one page, ideally between 250 and 350 words.
Can I use the same letter for different jobs?
No. Always tailor your letter to fit each job’s requirements and company culture.
Do I need to include salary expectations in the letter?
Only if the job listing specifically asks for it.
Should I sign the letter if submitting it online?
No signature is needed for digital submissions. Just type your full name below the closing.
Is it okay to use a cover letter template?
Yes, but always edit it to make it personal and specific to the job.
