Atlas E-Mobility Group, a technology company with roots in Morocco and the UK, made an exciting announcement about their groundbreaking project. They revealed plans to introduce Africa’s inaugural battery electric vehicle (BEV), envisioning a future of affordable and eco-friendly transportation.
To bring this vision to life, the company will establish cutting-edge manufacturing and development centers in Morocco, recognized as a thriving automotive hub on the global stage.
The company founded in 2021 aims to leverage a distinctive fusion of British automotive industrialization expertise, revolutionary Moroccan technology and established manufacturing capability. Atlas hopes to create a superior engineered and reasonably priced all-electric vehicle inspired by Moroccan design and identity by utilizing these advantages.
The company intends to begin manufacturing in 2026, initially targeting consumers in the European, Middle East and African (EMEA) markets.
Atlas was founded in 2021 by Mohammed Yehya El Bakkali, the company’s CEO, and Mohammed Hicham Senhaji Hannoun, the company’s Executive Chairman and CTO, with “substantial private funding,” according to the official press release.
The pair wants to bring to market a zero-emissions car that’s affordable, practical, and pragmatic, inspired by Moroccan design and identity.
The forthcoming vehicle, yet to be named and without a designated production site, will be designed specifically for emerging markets.
These markets, including certain regions in Europe, the Middle East, and Africa, often lack the necessary infrastructure for electric vehicles (EVs). The aim is to address this gap and provide a solution tailored to these unique market conditions.
“We feel strongly that Africa is being ignored by companies in the EV transition,” said Mohammed Yehya El Bakkali, co-founder and CEO of Atlas E-Mobility Group.
“However, no one should underestimate the continent’s determination to advance nor doubt its ability to produce world-leading zero-carbon-free technological solutions. In the field of transportation, these will prove pivotal to helping limit the rise in global temperatures to less than two degrees Celsius.”