The car dealership business in Kenya is chaotic, to say the least. Buying, selling or swapping a car grew into something so risky that many owners have opted to keep off in fear of losing their vehicles.
That, however, is changing thanks to Africa’s leading tech-enabled automotive trading platform Cars45. Their tech-enabled approach provides users with a platform that is built on trust, transparency and convenience.
Using its technology-enabled platform, consumers in Kenya can sell their cars directly through Cars45.co.ke and get paid in just 45 minutes.
Sellers have access to standardised pricing and a transparent marketplace, with 100 percent visibility into price offers, and buyers get access to the largest selection of verified cars.
Cars45 also provides vehicle financing, background checks, vehicle history, insurance, after-sales support, servicing and other ancillary services that consumers will need in their automotive lifecycle.
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For dealers, they provide an effective and efficient structure that empowers them to improve customer experience through value-added services such as background checks, vehicle financing, insurance and in turn boost their business prospects.
Cars45 empowers an African revolution in terms of how people buy and sell their cars and provide all the security and comfort that one’s heart desires when looking to either, buy, sell or trade-in/swap your car in Kenya.
From Nairobi to Mombasa, commercial mobility has been significantly impacted positively by technology as evidenced by the growing adoption and usage of ride-hailing and ride-sharing platforms. Sadly, conversations about how one can innovate and introduce more technology to the automotive industry as a whole barely get any airtime.
Buying and selling cars for many people is still a complicated, time-consuming and unnecessarily costly process. The task of maintaining a car is also just as unsatisfactory.
The entire process has remained largely analogue, while other processes have gone digital.
They also know that owning a car means different things to different people. For some, it is a luxury that adorns their lifestyle and for others, it is an aspirational purchase that gives them the freedom and mobility they need to chase new dreams and explore new opportunities.
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“We have engaged with about 853 clients with the age of 25-50 from January till March 2021 at our locations and marketing activations. Our analysis of the feedback shows that 90% of every young individual starting up life at the age of 25 desires to purchase a vehicle for ease of movement and a status symbol. As they grow older and start to have families only then do they feel the need to purchase a house,” said the platform in a statement.
Whatever the reasons for buying a car, they believe that one should not have to endure the hassle and uncertainty associated with the traditional car trading process.
