Intel is the latest big company to introduce a new, simpler (or more generic) logo. The company today announced new branding to coincide with its 11th Gen Tiger Lake processors; the look is both new and familiar.
For reference, here’s the old logo the company adopted in 2006:
And here’s the new one:
The ‘swirl’ of the previous logo looks a little outdated by modern standards, and while the new logo is quite generic at first glance, the way Intel is using it is a bit more modern.
The company is embracing a wider palette of blues to go along with the logo, and for the most part, appears to be emphasizing a white typeface on a blue background. The little square dot above the ‘i’ is colorized blue in all instances, and represents processors. Because, you know, processors are rectangles.