These days, it feels like everyone in Kenya has a smartphone—and for good reason. With over 72 million devices hooked up to networks this year, the market’s never been hotter. But let’s be real: choosing the right phone can be a headache. Do you splurge on a high-end model, or play it smart with a budget-friendly pick? Whether you’re a tech geek, a student counting every shilling, or a pro who needs top-tier performance, this breakdown will help you navigate Kenya’s crowded phone scene.
Why It Matters
- Budget vs. Premium: Tecno and Infinix own the affordable space, while Samsung and Apple rule the premium game.
- 5G is Here to Stay: More Kenyans are jumping on 5G with phones like the Samsung Galaxy S24 Ultra and Infinix Zero 30 5G—future-proofing at its finest.
- Security’s No Joke: With Android phones facing more cyber threats, sticking with a reliable brand is a no-brainer.
The Top 10 Phone Brands in Kenya (2025)
1. Samsung – The Undisputed Champ (29.05% Market Share)
Why it’s a hit:
- Options galore: From the wallet-friendly Galaxy A34 5G (Ksh 32,500) to the beastly S24 Ultra (Ksh 150,000), there’s something for everyone.
- Stunning AMOLED screens and cameras that’ll make your Instagram pop (we’re talking 200MP in the S24 Ultra).
- 5G-ready models so you’re not left behind when the network expands.
Perfect for: Pros, mobile gamers, and anyone who treats their phone like a DSLR.
2. Tecno – King of Budget Phones (16.14% Share)
Why Kenyans love it:
- Prices that don’t hurt: The Tecno Spark 9 Pro (Ksh 16,000) won’t break the bank.
- Battery for days and cameras that actually work in low light (shoutout to the Camon series).
- Built for Africa: These phones can handle dust, heat, and the occasional drop.
Ideal for: Students, first-time buyers, or anyone who just needs a solid daily driver.
3. Apple – The Luxury Pick (4.43% Share)
What you’re paying for:
- The iPhone 16 Pro Max (Ksh 180,000) with its A18 Bionic chip—basically a supercomputer in your pocket.
- iOS updates that just work and security so tight even hackers sigh in frustration.
- Resale value stays strong—try selling a three-year-old Android for half its price. Good luck.
Best for: Deep-pocketed loyalists and anyone already drowning in Apple’s ecosystem.
4. Infinix – Affordable + Durable (8.75% Share)
Standouts:
- Infinix Hot 60 Pro Plus (Ksh 25,000) – A gamer’s dream on a budget.
- Zero 30 5G (Ksh 39,500) – Sleek, fast, and ready for next-gen networks.
Why it’s everywhere: Fast charging and batteries that outlast your longest power-blackout days.
Quick aside: I once loaned my Infinix to a friend for a weekend trip—it came back with 30% battery left. Legendary.
5. Xiaomi – Bang for Your Buck (5.23% Share)
Top picks:
- Redmi Note 13 Pro (Ksh 38,500) – A 200MP camera for less than half the price of a flagship.
- Poco Series – Basically a cheat code for performance on a tight budget.
Who’s it for? Tech nerds who love specs but hate overspending.
6. Oppo – For the Instagram-Obsessed (8.39% Share)
Why photographers dig it:
- Periscope zoom and AI-enhanced cameras (check out the Reno 14 at Ksh 51,700).
- AMOLED screens so vibrant you’ll forget your phone isn’t a Netflix TV.
7. Nokia – The Reliable Old Friend (7.74% Share)
Why it’s still around:
- Clean Android, no bloatware, and updates that arrive on time (unlike some brands cough Samsung cough).
- Built like a tank—perfect if you’re rough on phones.
What’s Next for Kenya’s Phone Market?
- Foldables are coming: The Samsung Galaxy Z Fold 6 is slowly winning over early adopters.
- AI everything: Phones like the Google Pixel 8 Pro (Ksh 120,000) are making editing photos as easy as tapping a button.
- 5G for the masses: Expect more budget-friendly 5G options soon.
FAQs (Because Everyone’s Got Questions)
Who’s leading the market?
Samsung (29.05%), with Tecno trailing at 16.14%.
Best phone under Ksh 20,000?
Tecno or Itel—basic but reliable.
Which phone has the best camera?
Samsung S24 Ultra (200MP) or Google Pixel 8 Pro if you love AI magic.
Should I buy a 5G phone now?
Yes! Models like the Infinix Zero 30 5G or Samsung A34 5G are worth the extra cash.
Final Thoughts
Whether you’re team Samsung, team Tecno, or team “just give me a working phone”, Kenya’s market has you covered. Camera buffs, battery-life warriors, or future-proofers—there’s never been a better time to upgrade.
Pro tip: Scout Jumia or Kenyatronics for deals—because who doesn’t love saving a few thousand shillings?
